Some pattern designers offer free patterns, while some charge for their pattern. And some have both a mix of free patterns and paid patterns. You might be wondering why that is. Well there are a few different reasons to it. And the reasons can vary by person but today I am going to talk about a few of the reasons why some designers charge for their patterns while others don’t.
First off, pattern designing takes a lot of work. I know when I design a pattern it takes me at least 3 or 4 times (if not more) making the item and changing things to get it to work out the way I had it in my mind. Trying different yarns different hook sizes, stitch counts and everything else. If the pattern has different sizes that adds a whole other level to the pattern and takes even longer to write and do all the math for it. Most designers want to get paid in one way or another for the work that they put in to their pattern and they choose the way that they believe works best for them. Whether that be releasing it for free on a blog, or paid in a store. If the designer releases the pattern as a paid download only, they are getting paid directly through those sales.
You might be wondering, if the put it out for free how are they making any money off of it? There is a few different ways that designers get paid if they release it for free. Most of the time if it is released on a blog, they might be running ads on their site through a third party, which pays them for views on those ads. Or they might get paid in different ways such as affiliate sales, (where they get paid if people purchase the materials through their links) or it could be a sponsored post where they are getting paid by an outside company to design a pattern and release it using their products. A lot of times designers will also have the PDF version of their patterns available to purchase if people would rather have the printable/downloadable versions which can make them a little bit of money as well. Another reason they might release it for free is because they are trying to build an audience and get more exposure or they might just simply want to do a nice thing by offering a free pattern.
In the end, it is up to the individual designer and their personal preference and resources to determine how they want to release their patterns. But designers deserve to be paid for their work and in most cases they are in one way or another. And if you want to support the designer one of the best way to do so, is pinning their patterns on Pinterest and giving credits for the pattern design to the designer. Whether it was free or a paid pattern, designers appreciate this sooo much!